¿Cuál es la red social más rentable en 2025? Spoiler: no es la que más ingresos genera globalmente, sino la que más reparte con creadores. En este ring de monetización, ¡YouTube lleva la delantera!

YouTube: el OG de la monetización YouTube sigue siendo la red social más rentable para creadores. ¿Por qué? Porque paga por vistas, suscripciones, Super Chats, y más. Un combo que otras apenas están intentando igualar.

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TikTok en 2025: más que solo bailes TikTok ya no es solo viralidad. Su programa de monetización paga entre $0.02 y $0.04 por cada 1,000 vistas. Puede parecer poco, pero si tienes millones de views...

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¿Y Facebook qué? Facebook monetiza con anuncios, suscripciones y colaboraciones con marcas. Su RPM varía entre $1 y $10 por 1,000 vistas. Es decente, pero no siempre predecible.

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Instagram: más influencer que creador Instagram no paga directamente por vistas. Pero si tienes una buena audiencia, puedes ganar con patrocinios, afiliados y colaboraciones. Rentable, pero menos estable.

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Twitch vs Kick: batalla del stream Twitch es potente en suscripciones y patrocinios, pero Kick ha llegado a competir fuerte con mejores porcentajes de pago. ¿El nuevo rey del streaming?

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Snapchat y Pinterest: ¿valen la pena? Snapchat tiene un programa de ingresos y Pinterest permite afiliados. No son las más rentables, pero pueden sumar si tu contenido es visual y nicho.

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Ganancias reales: lo que dice la data Según un estudio de Epidemic Sound, para creadores que ganan menos de $10k al año, TikTok es la fuente principal. Pero en los que superan los $200k... YouTube es el boss.

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Conclusión: ¿YouTube o TikTok? Para ingresos estables y altos: YouTube. Para explosiones virales y crecimiento rápido: TikTok. La clave es adaptar tu contenido a la plataforma más rentable para tu estilo.

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