¿Creías que ver videojuegos era raro? Plot twist: hoy es un negociazo global. El live streaming de videojuegos ya mueve más de $11.000 millones. Y apenas está comenzando...

Para 2028, el mercado valdrá $18.220 millones. Sí, leíste bien. El streaming gamer está en modo turbo y las marcas ya están cazando a los creadores más hot.

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EE.UU. marca la tendencia: 47% de gamers usan Twitch, 40% prefieren YouTube Gaming. La batalla por la audiencia gamer global está on fire.

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Twitch sigue siendo el rey. Con 31 millones de usuarios diarios y 71 millones de horas vistas por día, es el Netflix de los gamers. ¿Y YouTube Gaming? También mete presión.

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En 2027 seremos 1.700 millones viendo gameplays en vivo. Sí, MIL SETECIENTOS MILLONES. El streaming no es futuro… ¡es ahora!

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esports + streaming = comunidad total. Ya no solo se mira el partido: se comenta, se reacciona, se viraliza. Ser fan ahora es ser parte del show.

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Y la monetización? Brilla. Marcas, plataformas y creadores están cashing in. ¿Tú? Aún estás a tiempo de entrar. Pero ojo: el juego ya empezó. ¿Vas a mirar o vas a jugar?

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